Pandan leaf has long been known as a grower flavor in food products, beauty products, to health products. However, at this time, pandan leaves can also be used as a raw material for making mats, bags, and various other souvenirs. Of course, the economic value of pandanus handicraft is also high.
Availability of raw materials for this effort was not difficult. Look, pandan leaves easily cultivated so it is easy to obtain in Indonesia.
Do not believe? This experience Rianni Herlina, owner of CV work Bunda, one of the crafters pandan leaves. Since five years ago, a woman from Deli Serdang, North Sumatra was actively making and selling a variety of crafts such as mats, bags, baskets, purses, slippers, pencil and a box of tissues from woven pandanus.
By carrying out the work of Mother brand, products woven pandanus was able to penetrate the export market. Each month, Rianni able to raise turnover to $ 40 million.
For women aged 39 years, weaving skills acquired by generations of the family and the neighborhood. From the beginning, the family has skillfully weave rattan Rianni. In addition, most of the women in the village had a side job as a weaver.
Although not a pioneer craft woven pandanus, diligently moving Rianni women in the area to take advantage of pandan leaves. "I saw the potential of the market with the number of pandan leaves in our area," he said.
Pandan breed is easy. Pandan can grow in the lowlands to the highlands. However, pandan plants that grow at the edge of the beach has a thicker leaf characteristics to reduce evaporation. Well, pandan leaves is a good thick made of woven materials.
Currently, the products are being woven pandanus mats mainstay Rianni is. Rianni offers three kinds of size mats, matting which measures 1.5 meters x 2 meters at a price of Rp 125,000. Then mat measuring 2 meters x 2 meters is priced at Rp 150,000 and mat the size of 3 meters x 3.5 meters valued at Rp 350,000.
Pandanus mat was already sent to Malaysia and Singapore. Within a month, Rianni able to export 250 folded.
Not only in the two countries. Beginning in late 2011, the planned supply Rianni mat routine to Saudi Arabia. Meanwhile, for the domestic market, usually throwing Rianni products to Jakarta, Bandung and Semarang.
Because he took a deep breath in typical Malay handicrafts woven pandanus, Rianni was only using Malay motifs. Malay motifs form, among others, three doves, successive ants, ducks came home late and a handkerchief.
For Rianni, this business brings many advantages. In addition to being the livelihoods of their neighbors, they can also preserve the Malay culture.
Indeed, not only woven pandanus leaves of Deli Serdang only. Crafts made from woven pandanus seen also in Bogor. By establishing Pandan CV Sustainable, Sustainable Nurul plunged in woven pandanus handicraft business. Only, he focused on two products, namely women's bags and baskets.
Although only started trying since three years ago, Nurul has been able to reap the turnover of up to Rp 20 million per month. "From acquisition earnings, I get a net profit of Rp 12 million," he said.
He could earn large profit margins because the raw materials are very cheap pandan leaves. Nurul get pandan leaves at Rp 3,000 per kilogram.
Selling price Pandan Sustainable CV ranged from Rp 25,000 to Rp 200,000. "The most popular is a bag of women," added Nurul.
Women's handbags from the leaves of view, further Nurul, much in demand by women in big cities. Especially, those who have a concern for environmentally friendly raw materials. Nurul also gives assurance, durable products. Can last more than three years old.
Well, to get material manufacture durable bags and baskets, before woven, pandan leaves must be processed through several stages. After pandan harvested then cleaned and discarded needles. Then, pandan leaves cut to size webbing, ie from 1 centimeter (cm) to 3 cm.
The pieces are then boiled to 30 minutes. The boiling process is intended to eliminate the gum leaves. Then, pandan leaves in a cool, dry and protected from the sun. "If you hit the light, the leaves can be rolled up," said Rianni.
After settling about six hours, a new leaf was in flex and soaked in plain water for four hours. Only then dried in the sun to whitish. After that, it's ready to be colored pandanus leaves. After staining process continues drying is complete, ready plaited pandanus leaves.
For Rianni and Nurul, business making various handicrafts woven pandanus has good prospects. However, the artisans have to be creative in marketing. Besides relying on subscriptions and ordering via the virtual world, they are also actively promoting the event through craft fairs.
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