Bamboo Craft Center Prinx Mas

Bamboo tree is identical to the raw material of the house / building. However, in the hands of creative, bamboo turned out to be 'transformed' into a variety of beautiful handicrafts which sell high appreciating. That's what's hereditary occupied by the residents of the hamlet Brajan Move Sleman. Nearly 90% of people currently engaged bamboo handicraft business with a variety of designs and sizes. Expertise (skills) they obtained in the manufacture of stained bamboo craft (ancestors) who had previously also known as bamboo craftsmen.

One of the craftsmen who since many years ago to develop the production of bamboo handicrafts in hamlet Brajan is Mr Sulisman (51). The man known also as the father of Hamlet / Hamlet To Brajan is a third generation as a bamboo craftsman after a stained and their parents. "In the beginning, they (the parents) just making the place work on the rice (the basket) alone, then in the 90s we began to develop the next generation of products, both in terms of design and technology," explains Mr. Sulis to the SME business coverage team on Tuesday ( 8/11). Touch here in the form of the coloring process technology, design, and use of modern equipment for media production.

With persistence owned all its citizens, eventually becoming known as Brajan one bamboo handicraft production centers, and even officially confirmed as the Tourism Village Bamboo Brajan. For Mr. Sulisman, known as a tourist village Brajan more or less able to raise the welfare of its citizens. "With the status of a tourist village, eventually many donors and investors who want to build a supporting infrastructure in Brajan, including construction of roads, arches, etc.," he added. Thus, the presence of a more appropriate facilities, many tourists are no longer difficult to reach locations bamboo crafts scattered throughout the Village area Brajan.

While for Prinx Mas himself, Mr. Sulisman admitted today capable of producing hundreds of types of crafts each month. These products include fruit basket, tissue holder, basket delivery, place rice, decorative lamps, dishes, etc.. "As long as we produce according to orders, so the amount is uncertain, we have produced 7000 pcs in 2 months, but the average in the range of 100-400 pcs / month," explained the father of three sons. Various handicrafts are sold at a price of Rp .300.000,00 Rp.1.500-0.00 / pcs, depending on the type and size. With that price, Prinx Mas in a month can earn a turnover of 5-10 million (40-50% profit).
Product Marketing Strategy

Product Marketing Strategy

Mas Prinx bamboo craft products currently marketed in various areas, including Semarang, Bali, Medan, Jakarta, East Java, etc.. While commodity exports have penetrated to Malaysia and Singapore. "For we have not been able to export directly, so it was through trading-trading in Jogja, so our biggest hope is that we can export their own products to various countries of this craft," he added. Therefore, at this time Mr Sulis maximum effort run by the marketing process assisted her daughter Ninit Sekar Wangi (25), whether through fairs and online.

Ninit said if the marketing process that has executable can not be maximized. "Most often through exhibitions, but it's just a media campaign, with the hope that eventually there are buyers interested in our products," explained Ninit. In addition to through exhibitions, graduate management education, State University of Yogyakarta (UNY) is also using social networking to attract potential buyers. "Actually we used to have a blog, but for some reason, the blog currently can not we get even more," he added.

In general, as a small business, Prinx Mas also sometimes faced with several obstacles that often hinder business. "Actually, just the main obstacle in the workforce, because most young people today do not want to follow in the footsteps of his parents to become craftsmen, then the design is still limited, and certainly venture capital," said Mr. Sulis. However, despite having some resistance, sir Sulisman and Ninit remain optimistic about the bamboo craft products can go international (export).

Then the village Brajan own, Mr. Sulisman as civil society hopes that the region can move forward and not behind the other regions. "For me personally, do not be a problem when the buyer purchased the product not in Prinx Mas, but the neighbors around, because our initial goal of this effort is a common property and for the welfare and empowerment," said Mr Sulis ending the interview on the afternoon these days.